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Technical SEO Case Study

Proven Results for Leicester Businesses

At SEO Expert Leicester, we deliver measurable technical SEO results. Our case studies highlight how we’ve helped businesses improve site speed, crawlability, and search engine rankings, driving meaningful traffic and growth.

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The Challenge

A well-established café in Leicester faced challenges with:

Low Organic Traffic

The site struggled to attract visitors from search engines.

Poor Local Visibility

Limited presence in local search reduced potential customer visits.

Weak Engagement

Visitors left quickly due to slow pages and unoptimized content, limiting conversions.

Despite offering excellent service and quality products, the café struggled to connect with its local audience online.

Our Approach to SEO Success

Site Audit & Issue Identification
  • We performed a detailed technical audit to uncover crawl errors, broken links, duplicate content, and slow-loading pages. Identifying these issues allowed us to create an actionable plan to optimize overall site performance and visibility.
Site Structure & Crawlability
  • Optimized website architecture, internal linking, and sitemap configuration ensured search engines could efficiently crawl and index all important pages. This structured approach improved search rankings and enhanced user navigation across the website.
Mobile Optimization & Speed Enhancements
  • Enhanced mobile responsiveness, optimized images, minimized code, and improved server response times. Faster page loads increased user satisfaction, reduced bounce rates, and aligned the website with Google’s mobile-first indexing requirements.
HTTPS & Security Updates
  • Implemented SSL certificates and security protocols to protect user data, strengthen site trust, and enhance search engine confidence, which contributes to higher rankings and a safer browsing experience for visitors.
Structured Data & Schema Markup
  • Added schema markup for products, services, and reviews to enhance visibility in rich snippets. Structured data helps search engines understand content context, increases click-through rates, and boosts overall search performance.
Continuous Monitoring & Adjustments
  • Regularly track performance metrics, rankings, and technical issues to ensure optimal website functionality. Based on analytics, adjustments are made to maintain high visibility, improve SEO effectiveness, and sustain long-term growth.
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The Results

Within 4 months, our technical SEO solutions delivered remarkable improvements:
  • 300% Increase in Crawl Efficiency
    Search engines indexed all important pages, ensuring full site coverage.
  • 50% Boost in Organic Rankings
    Improved crawlability and site speed resulted in higher rankings for competitive keywords.
  • Improved Load Times
    Page load times decreased from over 6 seconds to under 2 seconds, enhancing user satisfaction and SEO performance.
  • Enhanced Mobile Experience
    Bounce rates dropped by 40% due to a seamless mobile browsing experience.
  • Higher Engagement
    The optimized site structure improved navigation, increasing the average session duration by 35%.

Key Takeaways

Technical SEO improvements are essential for site performance, user experience, and rankings. Focused technical strategies transformed the café’s website, making it faster, more crawlable, and user-friendly.

 

Testimonials

What Our Clients Say

Townly SEO transformed our online presence. Their expertise in SEO helped us rank higher in search results, driving more traffic and increasing our sales significantly.
Client feedback by bd seo lab
Julia Keys
Choosing Townly SEO was the best decision for our business. Their tailored strategies and in-depth knowledge of SEO have given us a competitive edge in our industry.
Client feedback by bd seo lab
Francis Fadel
The team at Townly SEO is outstanding! They took the time to understand our needs and delivered exceptional results. Our website traffic and visibility have never been better.
Client feedback by bd seo lab
Lawrence Mills
Townly SEO’s dedication to excellence and their data-driven approach have made a significant impact on our online growth. We highly recommend their services to anyone looking to boost their SEO.
Client feedback by bd seo lab
Sophia Hegmann
Working with Townly SEO has been a game-changer for our business. Their innovative SEO techniques and continuous support have helped us achieve our digital marketing goals efficiently.
Client feedback by bd seo lab
Tommie Lakin
Townly SEO is a true partner in our digital success. Their strategic SEO solutions have consistently delivered top rankings and increased our online visibility.
Client feedback by bd seo lab
Jeanette Koss

What Can We Help You Overcome?

At Townly SEO, we understand the unique challenges businesses face in the ever-evolving digital landscape. Whether it’s overcoming low search engine rankings, driving targeted traffic, or enhancing online visibility, we’re here to help. Our expert team excels in identifying and addressing SEO hurdles, from technical issues and content gaps to link-building obstacles and algorithm updates.

Struggling with poor website performance? We’ll optimize your site for speed, mobile usability, and user experience. Facing tough competition? Our strategic keyword research and competitive analysis will give you the edge you need. No matter the challenge, Townly SEO provides innovative, results-driven solutions to help your business thrive online.

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